Against this strong field, the corporate boutique gunnercooke emerged as the winner for its innovative approach to rethinking the law firm model.
The firm, which was launched in September 2010 by Darryl Cooke, is based around an entirely fixed-fee system with no time recording. Other innovations see the firm maintaining an advisory board of legal heads to help sharpen its client focus.
Furthermore, the firm is based around a partner-driven service, with gunnercooke effectively buying technical services from established consultants for specific projects.
The approach is designed to produce huge cost savings for clients while still providing access to highly experienced deal lawyers.

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