- All legal service providers, whether firm or not, are based on the classical legal profession. Critics to BigLaw are only drawing attention, but are still apart of the classical lawyering eco-system
- ABLACs – Against Big Law at Any Cost – Just as it sounds, ABLACs are those who are one dimensional “enemies” to classical lawyering and BigLaw.
- BigLaw serves clients from the top end legal requirements. These top end services are driven by a) Globalization, 2) Regulation & 3) Innovation.
- As efficiencies further drive the legal industry, BigLaw should not fear LPO’s, etc. but rather see them as a complement to classical top end lawyering.
Start a Twitter account. Really. Its an incredible way to give yourself visibility to clients looking for representation or who was not looking for you. I was skeptical about this platform for sometime until I noticed how much visibility it brought to my services. Aside from LinkedIn being the best business development platform, Twitter is second on my list. To learn how, simply search Best Practices Twitter and you will get plenty of tips. Most important is to start now.