How to Source Lawyers Using LinkedIn
Along with Twitter, LinkedIn is another killer environment to attract quality candidates & attorneys.
And one massive way to do that is through their Groups.
Fact: Any person using LinkedIn can join 50 groups whether they pay or not.
Not using LinkedIn Groups yet? Click here on How to join LinkedIn Groups & Best Practices
LinkedIn Groups are the Wild West.
Every group has rules so be mindful of them. Groups are not governed by LinkedIn.
The group owner dictates the rules. If you violate them and found out or the group owner
simply does not like you, he/she can ban you for life. You cannot contest this and LinkedIn
management cannot override it.
How to Effectively Post in LinkedIn Groups
Be cautious to post no more than 1-2x per week when there is low discussion
weekly volume; meaning 3-5 discussions a week. If there’s 20-25 per week,
I find it okay to post 2x a week.
How do I know this? I in my ambitious ways was kicked out of several groups
via posting and driving traffic to my profile. My loss equals your gain.
When posting in groups, look for the option to post a job.
Be sure to post a catchy headline and put just enough information to
get people to click the link to go to your site. In the description of the post
do not put the whole job description but rather 1-2 job descriptive sentences
that will cause people to want to click the link that follows to your site and job
Other Benefits to Posting in LinkedIn Groups
Now simply posting in LinkedIn Groups will also generate connection
requests and profile views (aka traffic). This means you are branding yourself and
your company. You can also invite people to “Follow” your employer/company page, which is free.
Don’t have a LinkedIn Company page yet? Click here to learn how to set one up for free.
The 2 points of leverage for posting in LinkedIn groups:
1) It’s free!
Group members review these posts via the web and they receive an e-mail (those who elect to)
with the posts of the day or week.
And people read these…!
How to Create LinkedIn Company Pages
How to Join LinkedIn Groups & Best Practices
3 Steps to Sourcing Attorneys on Twitter
For more information on our legal recruiting services, contact us.
Follows us on Twitter @FindtheLions and @ChrisBatz On LinkedIn Chris Batz and The Lion Group